in JELLY Technology

in JELLY is a product first made in 1994 with the aim of providing athletes undergoing rigorous training or between matches or games to quickly and easily ingest the energy and nutrients they require. Today in JELLY comprises the top share of the market that it pioneered, a market that now consists of numerous jelly drinks. Nowadays, in JELLY is broadly used by athletes and members of the general public for its high quality and convenience and has a wide range of uses—as a meal replacement when a person is very busy or feeling unwell and as a nutritional supplement to build muscle after sports.

The technological superiority of in JELLY products lies in the balance between the creation of a unique taste sensation (springiness and firmness of the jelly) and the easy-to-drink flavor. In our R&D, we calibrate fine changes in the selection and combination of ingredients for each type of in JELLY in accordance with its characteristics and the purpose for its consumption.

For example, Energy provides a balance between an appropriate degree of satiety and melon-like fruit pulp sensation; while Multi Vitamin, Multi Mineral, Protein, and other in JELLY products provide a refreshing easy-to-drink flavor that reduces the bitterness or peculiar taste of the nutrients. Thus, we incorporate innovations to ensure that the texture and flavor of each in JELLY product is optimal for each individual’s needs.

The texture of the jelly is especially important, so we check the organizational state of the jelly under electron microscopes during the research process and implement strict management in our factories to ensure constant, stable product quality in the manufacturing process using a method unique to Morinaga from quantified data. Furthermore, we are independently developing ingredient combinations and manufacturing technology to maintain a delicious, easy-to-drink jelly texture that prevents moisture seeping out of the jelly.

The in JELLY product series was also the first to adopt the squeezable, portable, convenient pouch-with-straw packaging for jelly drinks. As the number and range of people using these drinks expands, we are continually evolving both the product quality and packaging, such as improving the shape of the straw and ease of opening the pouch.