In order to polish our core technologies, respond to changes in tastes and the times, and deliver value and inspiration to even more customers, we are continuing to take on the challenge of research and development to create new technologies and further improve product quality.
Our Dedication to Research and Development
“I wish to provide delicious, highly nutritious Western confectionaries to the people of Japan.”
Morinaga’s research and development was launched with this desire as expressed by Taichiro Morinaga, the company’s founder.
With technology as its core, in the spring of 2022, we established the Morinaga R&D Center in order to create new customer value for the future. Our researchers are working with enthusiasm, taking on the challenge of creating new value by promoting co-creation both inside and outside the company.
Open Sesame!
Break away, connect, and co-create
Let individual wants become the wants of others by connecting people, technology, and society with a playful spirit open to co-create new values.
morinaga SEEDs Lab.
A creative space where people gather, discussions flourish, and new values (products and technologies) emerge one after another through co-creation.
What our R&D Center strives to be
An R&D Center that creates new customer value for the future, with technology as its core
1F, 2F collaboration PARK (Entrance Meeting)
An area for interaction with the outside world with the idea that new seeds (new customer values) will sprout one after another through co-creation with the outside world. The open ceiling space connects the outside with the first and the second floors.
3F, 4F connect PARK (Office and Communication)
Based on discussions among our researchers to create new styles of working, various spaces have been arranged in the office and communication areas. Walls have been eliminated as much as possible, and large windows provide a visual connection to prototypes and experiments.
Cultivation of Mass Production Technology
We have enhanced our pilot plant as a testing site that connects the Morinaga R&D Center and production sites, making it a place where not only research and development but also production conditions can be verified all the way through. The pilot plant also functions as a production factory on a small scale with its food business license.
Promotion of External Co-Creation
We have created areas for external co-creation, including an open laboratory, a sensory evaluation room, and a lounge and terrace where people can interact in a relaxed atmosphere. The pilot plant also has a dedicated plant for testing with external partners.
Morinaga started out as a pioneer of western confectionaries in Japan. In our R&D, we are evolving technology to lead the age and undertaking product development.
Soft Candy
Technology
Born by crossing milk caramel technology and new technology:The soft texture and juicy taste spreading throughout the world
Biscuit/Snack
Technology
A broad range of technologies from creating light textures that make maximum use of the tastiness of ingredients to combinations.
Chocolate flavor-making
technology
Morinaga is a pioneer of domestic chocolate production that realizes a delicious cacao flavor and delicate melt-in-the-mouth texture.
in JELLY
Technology
Nutrition × Tastiness × Texture × Satiety × Convenience. Supporting active everyday lifestyles with the latest technology.
Morinaga is looking for distributors around the world. Please contact us by completing the inquiry form if you wish to distribute Morinaga’s products.
